marketing and admissions...
- Strategic and operational reviews
- Image management - the School’s, the Head’s, and the staff’s
- Integrated web, print, media and PR support
- Admissions tune-ups to maximise arrivals
- Crisis management and confidence recovery
- Fundraising campaigns for major projects
- Alumni development
- Non-traditional revenue streams
Most schools have considerable scope to improve their marketing and admissions functions and Simon’s 30 years’ experience in blue-chip sales and marketing can make a real difference. At all levels, from strategy to operational detail, he will quickly spot improvements that you can make, and very often they will be simple to implement, without added cost.
In Simon’s recent survey for IAPS, only 41% of heads who replied said their press advertising was worthwhile, while 36% said they advertised because other schools did. Simon believes the best marketing makes the most of word of mouth and that your current parents should find you most of your new ones. Deliberate strategy is needed, with planned PR and tightly targeted campaigns. And your admissions function must be friendly, efficient, and build strong relationships both before and after registration. An outside review of all of this can be very helpful.
Of course you still need some basic support materials and Simon can help you produce them more effectively. His design team actually understands schools and can produce intelligent websites, prospectuses and other materials that really work together. The team works together too, even the web guys, so you can give a one-stop briefing and know that you’ll get what you want, when you want it.
Simon also offers help in more specialised situations such as crisis management and crisis recovery, where quick action and excellent communication are needed. He can advise on areas where relationship-building pays dividends - fundraising strategy and alumni development. And his experience of developing and launching major new products could help if you’re looking at opening new revenue streams.